Social Media Do’s + Don’ts
I’ve seen some great conversations in some of the business groups I’m in about social media. Specifically, the numbers game. We all know how awesome it feels to see new likes on our FB page or to gain more Instagram followers. Numbers are a great tool for gauging your reach and figuring out what works […]
Starting and Growing Your Etsy Shop
I’ve been selling in some form or another on Etsy since 2008. I started out making jewelry and eventually transitioned to art prints, paper goods, and offering some design services. When I first started selling, many people had no idea what Etsy was. It took years before Etsy became an almost household name for quirky […]
What Are You Worth: The Value of Design Work + Why You Should Never Work for Free
I’m so excited to be working on several new projects right now! There is nothing better as a freelancer than being busy because it means your making money. I love design but I also run a business. Freelance isn’t free, ya’ll. Which brings me to a much discussed-and argued about-topic: money. Specifically the value of […]
Building Your Brand Series pt 3: Find Your Brand Voice
Have you ever noticed that when you hear your own voice on a recording your first instinct is to cringe? It’s not just you, it’s a universal thing and it’s due to this. Weird, right? Anyway, this post is not about your physical voice but your brand’s voice. In the same way that you might […]
Building Your Brand Series pt 2: Making a Mood Board
In my last post in the Building Your Brand series, I talked about writing a brand statement. Hopefully you’ve done that and are ready for the next step in the branding process: creating a mood board. A mood board can serve as a great visual reference to help you understand your aesthetic leanings. We all […]
